Shoemaker Manufacturing Company has been manufacturing the highest quality registers, grilles and diffusers since 1947, in the shadow of the Stuart Range in Cle Elum, Washington.
We assisted with a complete website and portal redesign (only the desktop version) that included the creation of over 25 internal and external pages.
Introducing the Visuals (Icons, Typography, Photos) and defining the hierarchy through the use of colors to enhance the aesthetics. Prioritising and organising the content. Highlighting the most important information to keep users interested. Increasing the contents readability. Including the primary CTAs in the appropriate parts and making them stand out for easier user navigation.
The project was carried out in collaboration with the Director of Customer Experience and the development team.